Your Progress

102 comments:

  1. Wednesday, May 9th
    Please post in the following format:
    1. Promotion Theme
    2. Calendar objective
    3. Accomplishments for the day that met your calendar objective
    4. Questions you have

    Then add any resource links to the "Helpful Resources" page with your initials in parentheses after the link (see "Helpful Resources" for examples)

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    1. Katie Jeager and Rachel keppeler May 9th we chose our theme and what we would do for our promotion. We made our objective by figuring out how to advertise to our target market. No questions.

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  2. 1. May 9th - Psst...Don't keep this a secret
    2. Objective: Create WOM & Referral program logo & theme
    Develop referral program to include:
    =Details of program
    -Incentives for customers
    -Dates of program
    -Promotional piece for customers
    3. Today I worked on finding a graphic & color scheme to represent "secret" but in a bold way. I used two new resources - #1 & #2 in the "Helpful Resources" section.
    4. Did anyone find a good template for creating direct mail pieces?

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  3. Today, the super awesome Teresa and Joey began to create a website for our company (and it's awesome). We also elaborated on our first two standards.

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    1. :) Great start! How does the website fit into your whole plan? Also, can you follow the format above in your next post? Gracias!

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  4. 1. Spread the News to Spread the Shoes.
    2. Develop WOM Strategy.
    3. Came up with plan for video promoting our product through WOM.
    4. None.

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    1. What IS your WOM strategy? What is your video idea?

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  5. Found really cool sites on advertisements!
    - http://www.maaillustrations.com/articles/importance-of-illustration-in-advertising.html
    -http://www.myprofessionaladvertising.com/The%20Elements%20of%20Design.htm

    I described the use of color, design, and illustrations in advertising!

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    1. Awesome - I will add these to our resources tab unless you already did! :) How are you going to use the colors, designs & illustrations as they should be used in advertising?

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    2. I can't figure out how to post these in the Resources tab - I'll figure it out tomorrow!

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  6. 1) Promotion Theme: Not Just for Snow.
    2) Objective: To understand the different promotional channels.
    3)Today, we looked at the different promotional channels that we could use to open up the company to a new (summer-time) market. We decided to pursue a direct marketing mail piece and are considering our options in social networking and apparel options. We've researched mailer designs and are trying to come up with a concrete theme for the promotion. Plan to incorperate QR codes into some of the summer apparel design, to open it up to a broader, technological market.
    4) None.

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    1. Remember to always go back to your target audience when designing. Please post the wesites that were helpful in the "Resources" tab (ie: your direct mail piece design).

      I like the "technological" market idea! :)

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  7. May 7th- I researched the different types of direct marketing. Some of the ideas that I came up with were; mailing lists, telemarketing, infomercials, or magazine adds. Some potential ideas that I could actually use would be to use a mailing list for local skiers or snowboarders when the tour was in their area. We could send some sort of a coupon, or poster or something to get the people's attention.

    May 8th- I researched the role of media in delivering direct marketing messages. This can be done with magazines, commercials, radio adds, or social media; such as Facebook or Twitter. The real role is to get people to know about something. The media has the potential to get people informed; a lot of people pay attention to it. I would be able to make some sort of either a Twitter or Facebook page saying locations, dates, etc.

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    1. So far so good! I think you have a good start. I'm anxious for someone to come up with the "big idea" that will "one up" this project from last semester! :)

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  8. Today we continued working on creating our website for Tires Plus! Finishing touches will be done tomorrow.We also decided on where we will place our business cards.

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    1. Great - I'm anxious to see it. Be sure to run it by your consultants for feedback! Please also check out the format for posting (see my instructions at the top)

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  9. 1. custom craftsmanship
    2. learn about the elements of designs, look at effective layouts and impact of color harmonies on composition
    3. found website that explains the elements of designs, found some effective layouts, and look at color schemes

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    1. Tori & Missy - share your website that was helpful in the "Resources" tab. Use the same format as I did (with your initials, etc).

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  10. Today Ryan Ty and Ben fisished up our calander, that was due yesterday. We are more confident now that we will stay on task for the remainder of this project, also we learned how to post stuff on the blog

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    1. Great - I'm excited your plans are to stay on task! :) Definitely excited to hear about your specific progress! Please remember to post using the format at the top of this pg. :)

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  11. 1. made website better
    2. discussed logo
    3. worked on 5 concepts, specifically how to create an advertisement

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  12. Today we created two different billboards in addition to our completed website. We did two different ones because we wanted to give more of a variety to look at for Tires Plus.

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  13. Today the dream team finished up their billboard, it looks fantasctic!

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  14. Katie JEAGAAAARR and I finished our booth design for the beauty show..................

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    1. May 10th and 11th we designed our booth layout and finished the layout. Our objective was to design our promo plan. We met our objective by finishing our plan for our booth.

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  15. We didn't get anything done, becuase you didn't like our idea. But we got a new idea so it's all good now.

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  16. 1)Promotion: Not Just For Snow
    2)Understand the use of direct marketing to attract attention.
    3)We used today as a work day, finalizing or mailing piece and getting the social and technological aspect of our clothing worked out. We just started designing stickers that we could use that would promote the company's website and/or twiiter & facebook pages. We looked at the use of direct marketing to attract attention, and are using that in our products/advertisments. We need to talk with our consultant and see if they have any suggestions before we go on to finishing our direct marketing mailing piece, and if they have any ideas for our clothing.
    4) Didnt find any really helpful site, took bits and pieces from many.

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    Replies
    1. Okay - great! I'd like to be sure that you are actually coming up with original concepts vs. revising what Burton has already done. Use design concepts you've researched! :)

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  17. Today me and danny finalized our facebook page and got about 50% done with our billboard and brainstormed more promotional ideas.

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  18. 1. "5 plus"
    2. Created a Bill board
    3. Finishing touches on the billboard using the advertising color schemes to focus on our target market/ we used our article from class today to help us choose the right colors to attract the right customers!
    4. No Questions today...

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  19. Paper advertisement. Our objective is to create a tangible advertisment for people to take. We created a logo and are working on our business card.

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  20. 1) Not Just For Snow
    2) Understand the use of direct marketing in our promotional plan
    3) We continued to work on our direct mail piece, finished our apparel, and are working to continue to incorperate social media in both.
    4)No questions

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  21. 1. Affordability
    2. Research the use for direct marketing
    3. researched colors and their meanings
    4. N/A

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  22. 1. Custom Craftsmanship
    2. work on direct mail
    3. research how much it cost to send direct mail and looked at some examples
    4. no questions

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  23. A New Kind of Home

    Objectives:
    -Nature of typography,font styles in advertising, and effective advertising layouts!

    Today i met all my goals and found interesting articles. I posted one about font styles in the "helpful resources" section.

    No questions(:

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  24. 1. The Ideal Bat For The Ideal Player
    2. Create and discuss types of direct marketing, and working on our poster and website.
    3. Almost done with the poster, and the website is in progress. Created some direct marketing strategies. figuring out a way to use QR codes in promotion.
    4. none

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  25. 1. Spread The News to Spread the Shoes
    2. Work on visual promotions/advertisments
    3. Designed artwork element of billboard
    4. None

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  26. 1. Smart Tunes
    2. Search Engine Optimization
    3. Today I finished working on the product website and I completed research on optimizing search engines for your products website.
    4. No questions

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  27. Wednesday, May 9th
    Please post in the following format:
    1. Not your kid's chocolate milk
    2. Research advertisement strategies that would be most effective for target market
    3. Today, we talked to Mr. Jensen about color schemes and slogans that he thought would be the most effective, because he's a good representative of our target market. We also worked on our website , establishing a color scheme and an "about" section that draws the reader's attention.
    4. None.

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    Replies
    1. Ignore the Monday, May 9. It's Monday, May 14.

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  28. 1. "5 Plus"
    2. Create different bumper stickers for tires plus
    3. We finished two different unique bumper stickers for tires plus, by using photo shop!
    4. No questions today...

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  29. 1. Smart Tunes
    2. Website Development and Advertisement
    3. I finished explaining both of my goals for the day and was about to start working on a example website advertisement but the bell rang.
    4. none

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  30. 1. Custom Craftsmanship
    2. work on direct mail
    3. design pen (not free so we're not getting them) design and got information for the direct mail.
    4. none

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  31. 1. referral promotions
    2. research direct marketing strategies, and create direct mail piece. update facebook page
    3. designed direct mail piece, worked on fb page
    4. nada preguntas

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  32. 1. The Ideal bat for Ideal player!
    2. Discuss W.O.M. strategies and Celebrity influence
    3. Select Celebrity
    4. none

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  33. 1. Smart Tuens
    2. Work on Online Ads
    3. Worked on a example online ad for product
    4. None

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  34. 1) Not Just For Snow
    2) Come up with a promo plan involving social media
    3) We came up with a trending hash tage and included the twitter address on apparel/mailers.
    4) none

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  35. 1. Custom Craftsmanship
    2. Work on direct mail
    3. finish direct mail and started working on bill board.
    4. none

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  36. 1. freshness guaranteed
    2. research ad agencies and their influence on marketing communications
    3. finalize direct mail piece, research ad agencies
    4. none

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  37. 1)Not Just For Snow
    2)Incorperate website itno social media campaign.
    3)We are developing a page to add to the existing website, and playing around with ideas to have a Twitter/live update section on the new page. Currently, our webpage is under development.
    4)None

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  38. Wednesday, May 15th
    Please post in the following format:
    1. a healthy alternative
    2. utilize WOM strategies
    3. Today, we created a diaper bag with our logo on it because we think this will help WOM strategies within our target market. We're also considering using a grocery tote with our logo on it.
    4. NONE

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  39. Thursday, May 17
    1. a healthy alternative.
    2.Understand the use of direct marketing to attract attention and to build brand.
    3. We created a card to mail out to families in mostly suburban areas that is our target market. We also made business cards
    4. --

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  40. 1. Custom Craftsmanship
    2. work on website
    3. started working on the website
    4. none

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  41. 1-Affordability
    2-Worked on websites
    3-Started to create websites
    4-none

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  42. 1. freshness guaranteed
    2. researched more ad agencies, create new logo
    3. used the computer to create different logos for toms auto body, updated fb page
    4. none

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    Replies
    1. Freshness? I thought your theme was referrals? Stick with one theme for one market for this project.

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  43. 1. Custom Craftsmanship
    2. work on the website
    3 picked a theme and started working on it
    4. none

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  44. 1.direct mail
    2.created mail to send to salons
    3.updated our website and added in our logo
    4. none

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  45. 1. Our promotion theme is "5 Plus"
    2. Our calender objective is to plan a creative direct mail piece
    3. Today we came up with a direct mail plan for tires plus
    4. No questions

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  46. 1. Smart Tunes
    2. Benefits of Participating in community activities
    3. Completed objective and finished online advertisement.
    4. None

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  47. 1) Not Just For Snow
    2) Understand the effect of a website presence
    3) Researched the value of a website, and worked on our own web page.
    4) None

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  48. Our feedback pro Joey told us to add more social media aspects to our promotion plan. We will create a mock facebook page and have already made our website that we will link to it.
    1)social media
    2)create a mock facebook page
    3)started created our mock facebook page
    4)none

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    Replies
    1. Great - what's your theme (#1)? Which Joey is your consultant? Does FB fit in with your target audience? What will you gain with it? What will you chance losing if you don't have a FB (besides customers)?

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  49. 1. "5 Plus"
    2. Start the presentation process (power point)
    3. Started the power point for final presentation
    4. No questions

    Feedback: Allison our consultant said that our project is coming together nicely and that we are successfully targeting the correct market. She told us we should also start on our direct mailing piece!

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    Replies
    1. Great - we talked about (while you were in the lab) allowing students to present with a ppt or a portfolio or ? How can your ppt be exceptional?

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  50. 1) Not Just For Snow
    2) Develop direct marketing pieces.
    3) We finalized our mail piece and flyers
    4) none

    Consultant Feedback: Continue to research and make sure you keep everything easy to look at. Good overall.

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    1. Good - and that everything looks like it belongs together. What sources have been most beneficial to you? Be sure to include them on the rubric you create on Tuesday.

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    2. We have at least 2 sources for each on our rubric

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  51. Feedback: Katie told us to continually update our facebook page and to make sure we carry out the same color scheme throughout our whole project.
    1. Referral Bonus
    2. Continue to work on promotion ideas and get caught up with rubric
    3. update fb page, start power point for presentation
    4. nada

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    Replies
    1. What was your objective for today? Did you meet it? If so, how? Be sure to keep track of your "research" - you'll need it in your rubric.

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  52. Feedback: Ben told us that it was good.
    1. Custom Craftsmanship
    2. work on website
    3. almost done with website
    4. none

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    1. Oh Ben- probe next time - ask HIM questions so you can get better feedback! Ie: what do you like best? What would you do differently and why?

      DId you accomplish your objective for today?

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    2. yes we accomplished our objective

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  53. 1.) finished up my handouts/ billboard
    2.) continued research toward tagging and social bookmarking
    3.) incorporated information into my billboard/handout
    4.) none

    Feedback: Nick told me to incorporate more or less start to bring more of what I've found into the project. He also told me to start working on the powerpoint

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    Replies
    1. Not sure what you mean by "incorporate more or less?" Be sure to keep track of the sites you've researched - you'll add them to your rubric Tuesday!

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  54. Monday, May 21
    Please post in the following format:
    1. a healthy alternative
    2. finish direct marketing pieces
    3. finished the direct marketing pieces. Duffy told us that we had good advirtisement ideas and to keep up the good work. He also told us to work on the website a little more because it's a little boring

    4. Questions you have

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    1. Good - be sure your website fits in with your overall theme! I'm anxious to hear your survey results from your target market! :)

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  55. 1.) Attract people to ski hills in the west to watch 'Jam session' by professionals
    2.) Start powerpoint
    3.)I finished up my handout and billboard for direct marketing
    4.) None

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  56. 1. "5 Plus"
    2. Continue working on our final presentation/ power point, also making sure we create something "exceptional" like you said.
    3. Worked on our power point, but made sure we edited it to make sure we showed how unique ours can be and make it great!
    4. No questions

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  57. 1-Affordibility
    2-Reviewed the rubric
    3-Almost done with marketing pieces, Danny said we were on the right track
    4-None

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  58. Tuesday, May 22
    1. ideal Bat for the Ideal player
    2. Develop a billboard
    3. Worked on the Billboard and finished our rubric also made final touchs on the website
    4. No Questions

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  59. 1.Spread the News to Spread the Shoes
    2. Finished website,discussed video.
    3. Tori said our website was great, and liked our video, but said our direct mail needed revising.
    4. No questions.

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  60. 1. Processing promotion
    2. Establish reasoning behind promotion methods and analyze techniques
    3. Started powerpoint, specialized it to our color schemes and described logic behind methods
    4. No questions

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  61. 1) Not Just For Snow
    2) Create promotional piece for social media.
    3) Came up with a trending tweet/hash-tag, and added it to our mailers and print advertisments.
    4) No questions

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  62. 1. Referral Bonus
    2. Continue working on final powerpoint and updating fb page
    3. work on power point and make sure all of our color schemes match up, finish rubric objectives
    4. negative

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  63. 5/14
    1. A New Kind Of Home
    2. Explain the impact of color harmonies on composition
    3. Researched color harmonies and copied main points into a word document
    4. Nope

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  64. 5/18
    1. A New Kind Of Home
    2. Describe effective advertising layouts
    3. Researched layouts in advertising and made a moc bill board to utilize layout techniques.
    4. No questions

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  65. 1. A New Kind Of Home
    2. Finish rubric and print & Start print advertisement
    3. Started a promotional flyer for 'open house'.
    4. No questions

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  66. 1. Smart Tunes
    2. Compile Information
    3. I almost finished the power point for the presentation.
    4. None

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  67. 1. Referral Bonus
    2. fill out rubric, work on final presentation.
    3. worked on filling out rubric with standards and resources
    4. no questions

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  68. 1. savvy salon products
    2. plan how to create mock product
    3. thought out ideas of how to create different designs for our product.
    4. none

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  69. 1. 5 Plus
    2. Today we created our own rubric by applying our standards and extra products to make up the final points.
    3. We finished our rubric/ got it checked by you!
    4. no questions

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  70. 1. Custom Craftsmanship
    2. Start making our presentation
    3. started making a power point
    4. none

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